Upload the inventory. Update the pricing. Double check product availability. For some business owners, these are daily tasks that are done nightly to be successful.
But for clients, it’s the immediate access to this information that is most critical. Not having it readily accessible is no longer an option. Your customers expect to see every order past and present, every invoice, and their complete product history with up-to-the-minute accuracy. The experiences they have outside their business interactions frames the way they expect to engage with their suppliers.