As a successful wholesale distribution business owner, you want to be where your customers go. Right now, where are your customers looking? Unless 100% of your customers avoid technology, it’s online. Having an eCommerce website is integral to allow you to reach your customers, and your customers to reach you, in the online environment.
Distributors will also find that having an eCommerce website allows you to get more return with lower operating costs. Customers completing orders online speeds the order process, while reducing errors. However, maintaining inventory with a warehouse and online shop can be tricky. Inform ERP’s integrated eCommerce simplifies this process tenfold, allowing for inventory to be automatically updated in the online eCommerce site when changes are made in the warehouse, and vice versa.
Being aware of the activity on your site is also very important. Inform eCommerce can connect with Google analytics, allowing for comprehensive website analytics letting you see what’s working, what’s not, and what to change. As the author says in Industrial Distribution Magazine’s article, “Fully embracing eCommerce will light your way to providing indispensable value and ultimately spark long-term customer relationships.”