DDI System, a leader in market-specific distribution ERP technology, announces its acquisition of General Data Systems of St Louis, MO.

As distributors know, staying top-of-mind with your customers is critically important for customer retention and for generating necessary word-of-mouth recommendations. Your customers play a much needed role in advocating your message, strength and loyalty. As a result, we are seeing a trend in newly created Customer Experience (CX) teams to help deliver guided client journeys managed with the thoughtful experience they deserve.  Growing popularity in account-based marketing efforts and "white-glove" service is the new expectation, setting wholesale distributors apart from digital disruptions and competitors alike.

The challenge is for distributors to tap into their ERP systems and harness the customer insight they could have available.  This "all-access" look at buying habits, profiles and customer trends shapes conversations that drive customer engagement. The beauty of this combination in an ERP software is that each and every person using the system is just as knowledgeable as the other -- turning purchase managers into inventory control experts and service staff into customer engagement specialists.  

A well-integrated CRM allows distributors to be experts on their customers in a variety of ways: