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DDI System News & Information

2 min read

Tech Today: Sales Force Mobility Isn't Just About Providing a Device

By Jennifer Rosvally on 2/2/17 10:29 AM

What does it mean to have a mobile sales team?  It’s a question that gets a variety of answers depending on who you ask.  Ask a sales person and they’ll likely tell you that to be truly mobile, they need access to the same information they would have in the office at any point in time, no matter where they are.  Ask a business owner, and they’ll say their teams have smartphones and maybe even a VPN. But the reality is, those two things are very, very different and have a tremendous impact on field productivity and the success of that salesperson. 

Salespeople and distributors with the right information, at the right time, provide better service than their competitors.  As a result, they build stronger, more loyal relationships that resist simple price competition. 60% of high performing sales teams use a mobile sales app today, enabling these salespeople to double their sales performance. Mobility allows your sales team to be much more productive, serve customers with immediacy and authority, and streamline communication with the home office – resulting in more time with customers and closing more sales. Sales reps without access to critical information—like the kind baked into an embedded CRM (Customer Relationship Management) for example—end up having to update opportunity data when they’re back in an office environment, thus increasing the administrative burden and reducing selling time.

Topics: Tech Today
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