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- Case Study -

MacDonald Supply

Growing eCommerce Strengthens Operations with Inform ERP

Building exterior

Industry: PHCP, HVAC & Industrial

Solutions Highlighted: Inform eCommerce, CRM, Pricing, Analytics, Demand Forecasting

macdonald-supply

Findlay, Ohio-based MacDonald Supply has three locations with decorative plumbing showrooms that serve the PHCP, HVAC and Industrial verticals. The forward-thinking distributor relies on a powerful combination of Inform along with connected eCommerce to increase their efficiency, accuracy and, ultimately, profitability.

In 2014, MacDonald Supply leaders decided it was time for a new ERP solution. Their former system was out-of-date, used old language and wasn’t fully integrated with Windows. They believed that to ensure a more profitable future for the company, it was time to invest in new software. President and CEO Kevin MacDonald and his team began their research, and found that the solutions they were being led to often included expensive features that didn’t apply to their operations.

“We just didn’t feel like we wanted to pay for features we didn’t need,” he said. “We were looking for a true Windows-based system and we could have easily migrated to Epicor. But we felt like their support was kind of trailing off. We had trouble getting ahold of their people, got bounced around, and the process didn’t seem to be going in the right direction”.

After careful consideration, MacDonald turned to DDI System. “DDI’s smaller company kind of feel reminded us of the old Prophet 21 vibe. DDI’s solution certainly fit our needs and they had plenty of customers with business models similar to ours. DDI didn’t expect us to work our business processes into their software. Instead, Inform was built to work with our business workflows. They impressed us with their willingness and responsiveness to make some minor modifications so we could get the most out of our software.”

"Inform eCommerce has improved our site functionality and SEO ranking...If you’re not at the top when potential customers search for products, you’re going to have a hard time getting their attention."

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