Tech Today #1: Directly Connecting Your ERP and eCommerce Just Makes Sense

Posted by Jennifer Rosvally - 05 January, 2017

Upload the inventory. Update the pricing. Double check product availability. For some business owners, these are daily tasks that are done nightly to be successful.

But for clients, it’s the immediate access to this information that is most critical. Not having it readily accessible is no longer an option. Your customers expect to see every order past and present, every invoice, and their complete product history with up-to-the-minute accuracy.  The experiences they have outside their business interactions frames the way they expect to engage with their suppliers.

Think about it: you placed an order for a holiday item on Amazon. Not only can you easily view your order history and see when your nephew is getting his Chewbacca mask, but you will get recommendations for that product both at point of purchase and delivered to your inbox immediately. It's a turn-key way of notifying you that in your holiday ordering frenzy, you may have overlooked a necessary item like batteries, landing you on the least-favorite-relative list. Nobody wants that. As consumers, we have become accustomed to such "catering".  Those same people are also your customers. And today, those consumer-behavior minds want the same experience, no matter what product they're purchasing.  From holiday gifts to stock re-orders, customers are looking for easy ways to get what they need, when they need it. Not being able to provide that service leaves you at a competitive disadvantage, and increases the potential for your customer to find another provider who can meet their needs -- and prove they are ready for the next generation of customer service. 

Ecommerce solutions are at the helm of driving your business growth by offering:

  • Professionally managed storefronts. There is no easier way to give your customers an open door to the products they buy most at their contracted price. Customers can see their sales order history, saved shopping carts, available inventory, outstanding orders and important account information.
eComm Stats
  • Real-time inventory management. By directly connecting to Inform ERP, double entry of products, orders, pricing or inventory is eliminated. Easy-to-use control panels allow users to be in control of their site and brand without HTML or web design experience. Users easily add or change headlines, categories, featured products, meta tags and more from a single screen.
  • Customized omni-channel solutions for each client. Your site should match your brand. Inform eCommerce is designed to make your business stand out among your competitors and improve customer engagement.

Leveraging the power of eCommerce to provide 24/7 customer ordering is imperative for business growth in 2017 and beyond. With Inform ERP and eCommerce solutions from DDI System, you can now meet the ever-changing needs of wholesale distributors with one integrated solution.

Topics: Tech Today

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